Marketing automation – Need for your business?
Here’s all you need to know about marketing automation and why does your business need it. Tap to know more.
During IPL or any cricket match, one can observe an ad that runs across screens, Dream11. In that ads a cricket member asks you to strategize the match, its players, and if your guess is right; You can win prizes. Do you recall these ads? No? okay, let’s take another example. Remember, ads that suggest you play poker or rummy? Asking you how will you beat another person. Here even YouTubers have marketed the games. It is one of the largest markets. Gamers spend over seven hours per week playing games. Casual and single-player games are also popular in the gaming industry. Covid witnessed a rise in users’ online presence. Considering that, how can the gaming industry leave behind? In the year 2021, the Indian government issued new policies to regulate this sector. Why do you ask? Read along to know more.
Types of Games, and which type is in consideration to regulate by the government.
In December 2021, Minister Sushil Kumar Modi raised an issue in parliament on the need to regulate the online gaming market. Such games link to money wagers and gambling. Also, this segment lacks regulation and falls under the legal grey area. Gambling is allowed a certain tax rate deducted from income generated.
Skilled based games are allowed in almost all parts of the country. Whereas, it banned games related to betting and gambling in most states. Compulsive use of technology leads to children’s low attention span in studies. Pandemic has contributed as a catalyst to the increase in the use of online gaming.
Games such as blue whale have led to children taking extreme measures. This causes major concern among parents. Also, increase in cases of privacy violation, phishing, and cyberbullying. There is a need to police and regulate the gaming sector to avoid you becoming pathological gamers.
Well-regulated gaming has its advantages too. The gaming industry is expected to generate around 30000 cr income and over 15000 direct jobs by the year 2025.
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Here’s all you need to know about marketing automation and why does your business need it. Tap to know more.
A case has been registered in the supreme court for regulations on online gaming. How will it affect the existing market?
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